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Stop Teaching Flow Principles.
Start Letting Them Experience It.
Turn any training workshop on Flow principles into an interactive aha-moment experience with the Traffic Flow Simulation Game.
Backlogs? We Think Bottleneck.
But what if the real problem isn’t capacity?
In traffic, we blame slowdowns on not enough lanes.
In business, we do the same—wanting to add people, machines, or servers when things pile up … to solve a capacity constraint.
But maybe…
The issue isn’t too little; it’s too much—too much work was released too early.
What if we could fix the flow without adding more?
That’s what the Traffic Flow Simulation Game reveals.
It shows—visually and instantly—how smarter release rules can dramatically boost performance:
- Faster flow
- Shorter wait times
- Fewer backlogs
- No extra resources needed
With simple tools like WIP limits and priority lanes, you'll learn to control the chaos and improve flow—before throwing more at the problem.
A simple game. A powerful shift in thinking.
"During This LIVE Presentation
We'll Show You The Funnel AND Help You To Customize It For Yourself So You Can Start Generating More Of Your Dream Clients By The Time The Web-class Is Over!!!"
Starts Live
( NOTE: I'll Show You This New Software Feature LIVE, And Then Give You A Copy For FREE! )
Stop Teaching Flow Principles.
Start Letting Them Experience It.
Turn any training workshop on Flow principles into an interactive aha-moment experience with the Traffic Flow Simulation Game.
Backlogs? We Think Bottleneck.
But what if the real problem isn’t capacity?
In traffic, we blame slowdowns on not enough lanes.
In business, we do the same—wanting to add people, machines, or servers when things pile up … to solve a capacity constraint.
But maybe…
The issue isn’t too little; it’s too much—too much work was released too early.
What if we could fix the flow without adding more?
That’s what the Traffic Flow Simulation Game reveals.
It shows—visually and instantly—how smarter release rules can dramatically boost performance:
- Faster flow
- Shorter wait times
- Fewer backlogs
- No extra resources needed
With simple tools like WIP limits and priority lanes, you'll learn to control the chaos and improve flow—before throwing more at the problem.
A simple game. A powerful shift in thinking.
"During This LIVE Presentation
We'll Show You The Funnel AND Help You To Customize It For Yourself So You Can Start Generating More Of Your Dream Clients By The Time The Web-class Is Over!!!"
Starts Live
( NOTE: I'll Show You This New Software Feature LIVE, And Then Give You A Copy For FREE! )
Introducing:
Goldratt’s Traffic Flow Simulation
Developed by Dr. Alan Barnard and Dr. Benjamin Schumann, this interactive simulation turns a frustrating everyday experience—traffic jams—into a powerful metaphor for understanding flow.
- Easy to use
- Scientifically grounded
- Workshop-tested with executives and frontline teams
Introducing:
Goldratt’s Traffic Flow Simulation
Developed by Dr. Alan Barnard and Dr. Benjamin Schumann, this interactive simulation turns a frustrating everyday experience—traffic jams—into a powerful metaphor for understanding flow.
- Easy to use
- Scientifically grounded
- Workshop-tested with executives and frontline teams
What Will You Discover?
With just a few clicks, your participants will see, feel, and understand the power of smart release rules:
🚧
Why uncontrolled release causes gridlock (even when capacity is adequate)
🔄
How setting WIP limits instantly improves throughput and reduces delays
🛣️
Why late work needs priority lanes—not more effort
🤖
How smart, adaptive release mechanisms unlock flow without adding a single resource
Based on the Theory of Constraints, this tool is your secret weapon to make invisible constraints visible.
Built for Coaches, Consultants &
Change-Makers
Whether you're teaching:
TOC’s
Drum-Buffer-Rope
LEAN’s
Flow Efficiency
Agile’s WIP limits and flow control
This simulation will become the most engaging 20 minutes of any workshop.
Try It Free
Experience the Power of Flow Yourself
Get a free trial version of the Traffic Flow Simulation.
- 🎮 Interactive demo scenario
- 🧠 Ready-to-run in minutes
- 📥 No credit card required
Perfect for previewing before introducing it to your team or clients.
Want Full Access?
When you’re ready to go deeper
From ($147) to $47/year gets you:
- Full access to the Traffic Flow Simulation
- Ready-to-use Story Mode for workshops
- Interactive dashboards & metrics
- Create your own custom scenarios
- New releases and upgrades included
Unlock better conversations, faster understanding, and smarter decisions—in every system you teach.
What People Are Saying
“This simulation doesn’t just teach flow. It makes people feel the cost of bad decisions—and the leverage of better ones.”
Alex K.
“Dr. Alan Barnard has another nice reflection for the simulator. He is interpreting the simulator as a production environment… The smart traffic lights concept is very similar to DBR (Drum Buffer Rope) mechanism.”
Utkan Uluçay (TOC Practitioner)
“This simulator has become my go-to opener for Agile flow workshops. It demonstrates WIP limits and release discipline more clearly than any Kanban board or velocity chart. I’ve used it with dev teams, product owners, even execs—and it clicks every time.”
James L. (Enterprise Agile Coach)
Want to See It First?
Goldratt's Traffic Flow Simulation
Custom Scenario: Leadtime Quoting Setup
Results: Static Quoting
How does it work?
How does The Smart-Traffic Setup Work?
Want to See It First?
Goldratt's Traffic Flow Simulation
Custom Scenario: Leadtime Quoting Setup
Results: Static Quoting
How does it work?
How does The Smart-Traffic Setup Work?
Ready to Help Your Clients Experience the Power of FLOW?
© Copyright 2025 - All rights reserved - Goldratt Research Labs
© Copyright 2025 - All rights reserved - Goldratt Research Labs